Conservative groups launch Latino outreach campaign tied to America’s 250th anniversary

Conservative political organizations are launching a national campaign tied to the 250th anniversary of the country and aimed at reaching Latino voters.

The Libre Initiative and Americans for Prosperity, political organizations that are part of the Koch family network, are kick-starting the seven-figure campaign, the groups announced Monday in a press release.

The organizations are expected to pour more than $1 million into the campaign and expect to start off with civics classes in January, Libre Initiative spokesperson Israel Ortega told The Hill on Monday.

Daniel Garza, executive director of the Libre Initiative, told ABC News, which first reported the investment, that the “One Small Step” campaign will include events organized by local chapters, paid media and other efforts focused on emphasizing limited government and free market principles.

The organization wants to “lean into” the growing number of Latino voters throwing their support behind more conservative candidates and policies, while also connecting the community to the 250th anniversary of the U.S. breaking away from British rule and gaining independence, Ortega said.

Republicans have sought to shore up their support among Latino voters in recent elections. During last year’s election, President Trump got 48 percent of the Hispanic vote compared with Vice President Kamala Harris’s 51 percent, according to data from the Pew Research Center. His support among Hispanic voters was 12 points higher than in the 2020 election.

Despite the higher level of support in the last race, about 33 percent of Latinos who voted for Trump said they don’t have their eyes set on voting for another Republican during the 2026 midterm elections, according to polling conducted by Equis Research.

And only 26 percent of Hispanic voters approved of Trump’s performance in office while 69 percent disapproved, according to a New York Times poll conducted this month.

The Equis Research poll of 1,614 registered Hispanic voters was conducted with Data for Progress July 7-17. The Times poll of 1,313 registered voters was conducted Sept. 22-27.